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Mystery Solved

nellos.jpg

Remember when we were appalled with the price tag of our brunch one Saturday at the posh Nellos resturaunt?  We couldn’t figure out why this place had stayed on the radar for so long as the go-to upper east side brunch venue.  Well today the mystery was solved.  The food and location have nothing to do with it.  It’s all about press.  The NY Times reports today on just how much $1,000 can get you.  For Nello Balan, that much in the form of a gift to a Page Six editor can get you a hell of a lot.

“A database check shows that in the two years after the gift was made, around Christmas 1997, according to The Post, Mr. Balan or his restaurant, Nello, were mentioned at least 15 times in Page Six, almost always favorably.”

Now we get it.  This also reconfirms how shitty the print journalism jobs are paying these days…These editors will do almost anything for a grand.

 Email Post
May 30, 2007  @  03:37:28 pm By GUESTOFAGUEST
NYC Restaurants

Comments »

  1. jj - May 31st, 2007

    Is that Keanu Reeves? He looks scraggly.

  2. anon - May 31st, 2007

    This place is pathetic. That’s all i have to say.

  3. Nello Beats his Staff « Guest of a Guest - September 5th, 2007

    [...] and ask that you guys stop patronizing his establishments.  (Besides that the place sucks as we mentioned earlier) So, as you may start feeling the urge to frequent Madison Avenue for brunch on a Sunday this fall, [...]

  4. How is Everyone Missing The Obvious Here? « Guest of a Guest - November 13th, 2007

    [...] our favorite douche bag restuaurantuer Nello Balan is such a publicity whore that he now is suing a model for returning his $1,000 limited edition [...]


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