Jasmine Rosemberg And illy issimo Host Book Signing at Rizzoli

By CHRISTINE COOLIDGE on Friday May 29, 2009

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On Thursday afternoon, nearly 100 people waited in line at Rizzoli Bookstore of 57th Street for author Jasmine Rosemberg to sign copies of her new book, "How the Other Half Hamptons".  Before the author autographed copies, she mentioned that she has two summer essentials, illy issimo Caffe and a great summer read!

As the young New Yorkers waited patiently, samplers dressed in sleek black dresses handed out the new illy issimo espresso drinks.  There was a moment that Andrea Illy (yes, the man on the can) and Muhtar Kent, the Chairman and CEO of Coca-Cola dropped in to pass out some illy issimo and enjoy one themselves.