If the president is going, it MUST be cool. Today marks the start of our favorite multidimensional tech/movie/music festival, South by Southwest. All of the industry's coolest kids (including us, see ya there!) are heading down to Austin to catch up on the latest interactive innovations, newest films, and rising bands. And yes, even Barack and Michelle Obama will be there. Of course, no festival is complete without a ton of parties, so click through for our can't-miss events at SXSW 2016.
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
.jpg "Who Is Nats Getty? The Oil Heir & Trans Activist Is Living Life Loud & Proud")
.jpg "Worldly Socialite Haya Maraka's Elegant Etiquette Tips For The Modern Lady")
.jpg "Haute Hostess Christine Chiu's Guide To Throwing The Most Fabulous Fête")
.jpg "10 Events You Can't Miss At SXSW 2019!")
