If you’re not on Twitter, the world has left you behind. Learn why it’s important for your brand to be on part of the various social media platforms out there and how you can use those networks to improve your brand awareness. Hear from top Social Media experts on why it’s crucial for online community building and carefully curating those relationships. After attending, you’ll have insights on: ● Which social platforms to use ● Delivering great content to your followers ● Creating campaigns to drive traffic to your social platforms and to your brand Speakers: Lou Cimaglia is the PR director for Grow Socially, Inc., an online marketing firm based in Wilmington, MA. Lou specializes in content marketing, writing blogs for multiple publications and consulting brands on how best to build social networks through inbound leads. He has been featured on Social Media Today, Business 2 Community and Boston Innovation. Meag Shaffer is the VP of Social Media at Kel & Partners, the anti-agency agency for public relations and social media. She builds and executes smart social strategies for Kel & Partners ever-expanding list of clients, from B2B service providers to e-tailers, mobile apps, non-profit companies, consumer products companies and more. Whether it's activating a company's sales force on Twitter, engaging its target consumers on Pinterest or its potential customers via low-cost Facebook advertising strategies, Meag knows the tips and tricks for making social media initiatives work. Chris Williams is the Chief Marketing Officer at HeatSpring. He's a clean energy jack-of-all trades. He has installed over 300kW of solar PV systems, tens of residential and commercial solar hot water systems and 50 tons of geothermal equipment. Chris is an IGSPHA Certified Geothermal Installer and is a NABCEP Certified Solar Installer. He went to Babson College and founded Green Light Distrikt, and consults with small renewable energy companies to streamline their sales and marketing.