[All photos by Billy Farrell for PMc]. Last night, Peter Davis, Patrick McMullan, and Olivia Palermo hosted noteworthy fashion editors and media elite for Minnie Mortimer’s Spring 2010 collection at new East Side Social Club. More»

Downtown tastemaker Taavo Somer has our back! We hoped that our petition to save the New York diner wouldn’t fall on deaf ears. Now, we’re thrilled to find that it so quickly inspired the retro-loving team behind Freemans and The Rusty Knot to open a new greasy spoon on Bowery and 4th. More»

We’re not the only ones who’ve applied a fresh coat of paint recently. Sometimes, even the grandest of grande dames need some sprucing up. Below is a list of city establishments to have gone under the knife and come out looking better than ever. Not bad company… More»

Back when we eulogized The Annex, we knew little about its fratastic replacement, Doghouse Saloon, other than the beer pong and free hot dogs on offer. (Talk about a swiney combo!) Now comes word that alleged uptown socialite Tinsley Mortimer graced the Orchard Street sports bar while shooting Empire State, her upcoming CW reality show. More»

Since 2007, New York has lost two classic neon and chrome diners, the Moondance and the Cheyenne, to Wyoming and Alabama. Last week came the unwelcome news that art deco gem Empire Diner was up for lease, leaving its future up in the air. And that came on top of the Odessa Diner scaling back its once 24/7 schedule to close at 2am on weeknights. This is a trend that needs to stop…

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More news from Broome Street. Brinkley’s is getting set to open. After a long (LOOOONG) period of dormancy, it looks like the Tom and Anthony Martignetti may finally be getting their act together. Kudos to the pair for managing to schmooze the neighborhood board. The upstairs bar/restaurant above Southside is set to be called “Brinkley’s” and, since its blocks away from the GofG offices, we thought we’d walk on over and see what the story was.  The exterior looks to be completed. How are things on the inside?

More story and photos below… More»

After we broke the news that Team Bagatelle was taking over the Merkato 55 space this fall, everyone began to wonder where the Koch brothers (who ran the brunch there last season) were heading with their gang of loyal followers this month. Today, we receive word that Derek and Daniel will be taking over The Garden at Revel (10 little west 12th street) in Meatpacking.  Looks like it will be a new season of the Battle of the Brunches. We can’t wait. Let the games begin!  The first brunch under the twins’ Dual Groupe will take place tomorrow!

[Champagne Superman at Bagatelle] With fall just around the corner, it’s time to start looking at where your options are to get your Booze Brunch in order.  Last season, we covered the “Battle of the Brunches,” a fight to the end between Team Bagatelle (run by Remi Laba and Aymeric Clemente) and Team Merkato 55 (Run by twins Derek and Daniel Koch). This season, in what appears to be an ironic twist in the history of the beleaguered Merkato 55 space, the duo from Team Bagatelle have signed on to take over the Merkato 55 space, neutralizing any competition in wild Saturday brunching, at least in the Meatpacking district. Apparently Remi and Aymeric are planning to turn the Merkato 55 space into an Italian Brasserie and are teaming up with a certain St. Bart’s restaurateur that goes by “Pascal” (story developing)…. More»

What’s in a name? Sure, a rose by any other name would smell just as sweet, but New Yorkers know that a restaurant’s success hinges on a catchy name. Todd English’s latest project, a restaurant/lounge in Chelsea, has foodies drooling in anticipation, and next week it will open its doors for the first time. Today, we get word on what the name of the space will be: Juliet. No word on whether this is in any reference to one of Todd’s old (or current) flames, but we are excited to see what Miss Juliet tastes like.

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This summer, we broke the news that Todd English (of the W Hotels restaurants, and a Food Network star), and club owner Jon B were joining forces to revamp the old Opera space in Chelsea. (539 W. 21st). Today, we got wordthat the space, which has yet to releaseits official name, will open its doors to some lucky Supper Club members for a private viewing and tasting. There will be live acts to keep guests entertained next Tuesday night, and we will be there, with bells on, to test out the newest edition to the Chelsea family. Invite on left. [Interview With Todd English]

[Matt Dillon waits in line to try out the goods]

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An estimated 500 people, including Matt Dillon, Lauren Graham, and Jill Hennessey streamed into the Bowery Hotel last night for samples of Bobby Flay and Rocco DiSpirito’s cuisine at Chef’s For Scher. Steven Scher was an important figure in the New York restaurant scene, a co-founder of Main Street Restaurant Partners, the group behind Barbao, and Calle Ocho (both of which had booths at the Bowery last night.) Proceeds from the event benefit a scholarship in Scher’s name. More story and photos below…. More»