Jules KirbyJules Kirby is not just your average jet-setting international socialite. Rather than dazzling the benefit circle, Jules is more likely to be found on the beach surfing or diving in exotic destinations ranging from Thailand to St. Barths. This spring she added to her list of accolades and opened a boutique, Jolika, in Belle-ile-en-Mer, France - an island off the coast of Normandy where she’s called home since March 2007.
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So by now I”m sure all of you techies know that the new iPhone”s release date was announced yesterday (accompanied by a hefty rise in Apple stock). iPhone 2.0 is slimmer and consists of a phone, mp3 player, camera, and internet, with the cheapest ringing in at $199 (meaning iPhone-spotting will increase 10fold in the coming months). Given the economy”s flaccid state, the unveiling of new (or slightly improved) luxury items seems sillier than usual, and I can”t help but wonder how Apple has escaped the mass corporate taint of Walmart or Microsoft.
Apple”s PR, including Jobs” own casual, turtlenecked style, works very well. It”s all non-traditional, all so very anti-authoritarian. But truth be told Apple is a profit making business just like most American corporations. Don”t get me wrong, I think Apple computer are rad …love “em, but how come Apple is the only computer company out there allowed to give its customers bad headphones and a totally expensive unit with no mouse pad sans flak? How about we make Apple step up and start selling its products with useable extras and a bit more of a price reduction? Or does sleekness beat all?
So by now I”m sure all of you techies know that the new iPhone”s release date was announced yesterday (accompanied by a hefty rise in Apple stock). iPhone 2.0 is slimmer and consists of a phone, mp3 player, camera, and internet, with the cheapest ringing in at $199 (meaning iPhone-spotting will increase 10fold in the coming months). Given the economy”s flaccid state, the unveiling of new (or slightly improved) luxury items seems sillier than usual, and I can”t help but wonder how Apple has escaped the mass corporate taint of Walmart or Microsoft.
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