
We've been seeing the white shoe trend on the feet of some of our favorite street style stars as of late, from Miroslava Duma to Giovanna Battaglia. But for those of you who aren't ready to let go of the old saying, "no white after Labor Day," then have no worries, because Memorial Day is finally here. Click through for some inspiration on how to start wearing the footwear trend this weekend. More>>


We're all about the sounds of summer, which is why we'll be bringing you some of our favorite tunes all season long. Follow us on Spotify for everything from beach party playlists to jingles for a long Jitney ride. Today, the first edition of our Friday Far Out East playlist, meant to get you in the mood for summer before you reach your weekend destinations! More»

Memorial Day weekend is finally here and we're more than ready for warm weather outfits. Check out some summer pieces that will keep you looking cool this season! More>>


The Hamptons season officially kicks off this weekend, and some of your favorite artists are getting ready to pack up and hit the L.I.E. (or at least fly over it on a seaplane). As you tune into summer, we're here to tell you where to go and who to hear!




We like to think of the Hamptons as an escape from the city. But while we can live without street sounds and even skyscrapers, we have a lot more trouble staying away from shopping. That's why we're rounding up the latest designers opening up shop out east! From Missoni's Southampton Home Store to Jack Rogers' East Hampton shoe shop, here are some stops to put on your Memorial Day weekend shopping list!

We've been counting down the days, and Memorial Day weekend is finally almost here. We are gearing up for beachside bashes, roadside ragers, and poolside parties out east. As we do every year, we've put together an official party guide for Memorial Day Weekend in the Hamptons. Check out where we'll be this weekend!



Every New Yorker knows that summer weather brings with it more than just sunshine - summer in the city also means humidity, sweat, and air pollution that leaves a sticky buildup on your face by the end of the day. If you're dreading the less delightful part of summer, then don't worry - we've got a roundup of beauty products for you to use this summer that will keep you looking your summery best, without worrying about classic summer problems, like melting foundation and caked-on products. Click through for ten beauty products you'll want to buy this summer.


Photographer and Shark Attack Sounds host Ben Watts isn't camera shy, but he's keeping #shhhhh about his latest project: wine label WattsUp Rosé. Watts and Wine Awesomeness will be launching the label this Memorial Day weekend in the Hamptons. Why rosé, Ben? "Why not? Its my favorite pink drink Shhhhh!" More»
Team Hamptons is just about set, but we're giving you one more opportunity to join us out east! We're looking for editorial interns with a passion for writing and a penchant for beaches, parties, and laid back Sundays. The best part? You get to go to the parties for us! More»
This summer, the Hamptons has some fabulous events in store, and we want to capture them all on film! We're looking for photographers to send to this summer's best events, from beach parties to benefit dinners.
Whether you're an aspiring photo journalist or aspiring party-hopper, check out how you can become a GofG Hamptons photographer. More»
There's an elephant in the room... and it's pink! Alert the Hampsters! The Patrick Bateman worshiping hedgies are back to reclaim their Hamptons territory! Before closing in 2009 amidst debt and debauchery, Pink Elephant was a favorite Hamptons nightlife spot for the bottle service type crowds, (not to mention a favorite of ours for the vibrant photo ops it provided), and this summer, it's back - scent machines, pink confetti, sparkling champagne, and all! As we confirmed last week, this hotspot will be relocating from its original home at The Capri Hotel in Southampton to the same building as SL East in East Hampton. Does this have something to do with a rising real estate market? Who knows, but to celebrate the news, we've rounded up some of our favorite moments from Pink Elephant's Southampton outpost. More»