Dipped In Platinum...the new Jaguar XJ is the ultimate in luxury and performance, and it's coming to the Hamptons this weekend.

Launching in the Hamptons this weekend, VIPs will enjoy a twenty-mile test drive from Bridgehampton to Sag Harbor in the new Jag (and an Abe & Arthur's catered BBQ at The Estate after).  What makes this car so great? All the makings of a luxury sedan: stunning design, intuitive technology and innovative thinking that delivers a remarkable driving experience. Some of the more interesting features include:

• Panoramic glass roof providing streamlined design as well as a more open, airy feel inside.
• Aerospace-inspired aluminum body technology, weighing in 300 lbs. lighter than steel body construction.
• Sustainability: 50 percent of the car is built from recycled or reclaimed material
• JaguarDrive control allows driving options like Standard, Winter, and Dynamic, for better handling in all conditions.
• All models in the range deliver more standard features for less money (ahem...relatively speaking) than the competition.

As part of the launch, they're starting a multi-city takeover initiative, bringing deep experiences and engagements with the brand to three major markets: New York, LA, and South Florida. Look out for this car zooming around the Hamptons this weekend!