Baby Buggy Takes Over At Roberta Freymann East Hampton

by Dena Silver · July 17, 2012

The 2nd Annual shopping event in honor of Baby Buggy was held at the Roberta Freyman boutique in East Hampton. Surrounded by the colorful tapestries that make up the merchandise of the store, the day was a fun shopping event that provided moms and their children with a fun activity, while helping out those in need.

10% of all the sales of Roberta's ready-to-wear, outerwear, jewelry and accessories designed and discovered by the designer herself were donated to Baby Buggy. The collection of bohemian goods reign from the Near and Far East, as well as South America and Europe and can be found in all of Roberta's boutiques, which have been expanding rapidly across the nation, from Palm Beach to Los Angeles and even Punta De Este in Uruguay.

[Aubree Oakes, Lyss Stern]

Baby Buggy was founded by Jessica Seinfeld in 2001 as a way to help out new mothers who are in need of essential products, equipment and clothing for infants and young children. Since it's formation, Baby Buggy has donated more than 5.6 million items to thousands of children.

[Dana Tuchman, Roberta Freymann, Lyss Stern, Roberta Freymann]

Young children were happily entertained by magician Miss Pinkie while mothers perused the collection of Roberta Freymann and Roberta Roller Rabbit goods. Also on hand was Lyss Stern, founder of Divalysscious Moms, a lifestyle company that plans events for the Sex and the City meets Mommy and Me set.

[All photos via Douglas Young Photography]