Ivanka Trump's Fine Jewelery Collection Dazzles in East Hampton

by SAMANTHA KANTOR · July 2, 2010

This past Thursday at London Jewelers in East Hampton, Ivanka Trump and the Udell Family hosted the debut of Ivanka's fine jewelery line to guests at the early evening event. -

The invite-only cocktail event allowed guests to browse the collection consisting of a variety of black onyx and mother of pearl pieces, as well as many other stones and styles. We were fans of the entire collection, which Ivanka calls "timeless and glamorous but always classic."

Among those in attendance to celebrate the collection's debut were Flo Fulton, Lesley Schulhof, Charlotte Bonstrom Assaf, Kimberly Guilfoyle, Christine Mack, Samantha Yanks and Bara Tisch.

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Ivanka, a stunning vision in a white J.Mendel dress and a pair of Jimmy Choo shoes, also let on to her own biases within her collection,

"My favorite pieces from my jewelry collection that London Jewelers is carrying are the Signature Ovals and the Tassels. I am also really excited about the white agate and mother of pearl pieces – they are the perfect Hamptons jewelry that will last season after season."

We're sure she'll be quite successful with the clientele that London Jewelers' East Hampton location is accustomed to, especially since numerous pieces were already being purchased last night. The collection is mature and sophisticated, yet with enough edge to also appeal to a younger audience as well. Ivanka says,

"I’ve added femininity and a modern twist to jewelry that resonates with both younger women and an older consumer."

We couldn't be happier for Ivanka and for London Jewelers' new addition to the already incredible merchandise they carry at the East Hampton location. For those who are already fans of the collection, keep on the lookout for the second of Ivanka's launches at London Jewlers' flagship Americana Manhasset store this year.

[Photos courtesy of Ivanka Trump Jewelry]