Shopping, Drinking, And Dancing For A Good Cause At Cynthia Rowley Montauk

by BRITTA LOFGREN · June 30, 2010

What better excuse to shop, drink, and dance than for charity's sake?  Well, last Saturday all three were in full swing at the Cynthia Rowley pop-up in Montauk, where the designer herself and Lauren Bush celebrated the launch of FEED Projects new temporary shop.

Hamptons notables such as David Lauren, Sean McPherson, Julie Gilhart, Rogan Gregory, Richard Phillips & Josephine Meckseper, Winnie Beattie, and Bill Powers joined Rowley and Bush at the fete, toasting to a new venture between the two.  The FEED temporary shop will run until July 7th.

FEED Projects' mission is to create good products that FEED the world. Their products raise much-needed funds for the UN World Food Programme's School Feeding operations and in doing so create awareness of the worldwide problem of child hunger.  FEED was co-founded by Lauren Bush and Ellen Gustafson (pictured above) in 2007, and has provided over 55 million school meals to children around the world.

While sipping IL Prosecco out of straws and chatting with the ever-friendly staff, guests could peruse the FEED collection in the back room, as well as the Cynthia Rowley collection in the front.  Notable items included tees silk-screened with "Memory Motel" and the tag line "Save Gas, Shop Montauk," as well as a vast collection of funky (and many one-of-a-kind) sunglasses.  Naturally, a big hit with the GofG girls.

Oh, and of course, the infamous wetsuits..


After the shopping subsided, guests headed next door to the infamous Memory Motel for dancing and more drinking to the sounds of The Rassle.

[Photo 1 compliments of Cynthia Rowley]