Inside Marc Jacobs' Chic & Colorful Surf Lodge Takeover

by Stephanie Maida · August 4, 2021

    Marc Jacobs is painting the town pink!

    The iconic designer and his namesake label have landed at Montauk hot spot The Surf Lodge this month in honor of the brand's new Color Collection, a celebration of "creativity and self-expression." 

    From the branded bubblegum pink Lincoln Continental convertible parked out front to umbrellas, pillows, and extra-large tote bags emblazoned with the label's logo, the photo ops alone are reason enough to stop by. And if you happen to be checking in for the weekend? Hotel rooms are outfitted with 'grammable pink TVs, boogie boards, and throw pillows.

    Over at the bar, guests can also order up speciality Marc Jacobs cocktails, like the Marc-arita or Blue Crush Jacobs. Talk about sipping in style.

    In addition to checking out the fun decor details and boozy offerings, you can, of course, shop the collection at the brand's new Surf Lodge pop-up shop, where totes, camera bags, t-shirts, and more are all up for grabs. 

    Shop, sip, snap, repeat!

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