[All photos by Nick Hunt for PMc]

With the start of every weekend, anyone on their way to the Hamptons wants to know what everyone else is doing and when. This weekend, it's safe to say the unanimous answer to that question was "Polo...Duh." The Mercedes-Benz Polo Challenge at Blue Star Jets Field officially kicked off in Bridgehampton on Saturday afternoon with no signs of slowing down until the end of summer as the field was covered with celebrities, socialites, Hamptonite scenesters, and oh yeah, polo players... Guests spotted kicking back at the POP! chips booth included Jill Zarin, Beth Ostrosky Stern, Star Jones, Kourtney Kardashian, Jason Binn, Douglas Marshall, Laura Katzenberg, Emma Snowdon-Jones, David Foote, and many more.