Even though East Hampton's Main Street boasts a fine array of shopping hot spots - Michael Kors, Ralph Lauren, Hermes - we always find ourselves drawn to the eclectic, cool boutique-like store Blue & Cream. With a sister store located on Bowery in NYC, their following extends much further than the seasonal Hamptons set (we have a feeling the hipster crew at The Ivy this past weekend are big fans of the store). That's how we stumbled upon Shimmi's Birkin bikini, a fave of Kate Hudson. We love the itsy bitsy string bikini with a bright, fun, red-based print. We're digging the Eastern vibe and Kate Hudson's style (who isn't?). We'd suggest you snatch one up, or one of their other cute suits, either online of at their East Hampton based store located at 60 On The Circle.