[Cooper Ray in Social Primer, Photos by ANDREAS BRANCH for PMc] Cooper Ray, the fastidious style guru who has dedicated himself to reforming our manners through SocialPrimer.com, has now opened a store by the same name at Lily Lodge, West Hollywood.  While many of us were sloppily drunk in this time zone, Cooper and his fans, including Lucy Liu, Lulu de Kwiatkowski, Amanda Ross, Lady Victoria Hervey, and Cameron Silver, to name a few, toasted to Social Primer's opening in the refined splendor of the boutique itself. 

Social Primer provides the staples of life for the gracious and taste-conscious guest and host: monogrammed stationary and napkins; gifts and arts decoratifs, including select books, paintings, soaps, and high-ball glasses; and all the sartorial accoutrements necessary to lead the life of a gentleman, i.e. riding boots, cuff-links and handkerchiefs.  Moreover, these luxury items are said to be 'democratically priced'.  Cooper, when do you plan to open your NYC branch?

Lucy Liu, Cooper Ray

Lulu de Kwiatkowski, Amanda Ross

Cooper Ray, Ariana Lambert Smeraldo

Lucy Liu, Cooper Ray, Perry Reeves, Cameron Silver

Cameron Silver, Cooper Ray

Megan Henderson, Lady Victoria Hervey