[All photos by ANDREAS BRANCH for PMc].
Last night, Helen of Troy herself Diane Kruger and the west coast staff of Vogue held a dinner at Palihouse in WeHo in honor of young designer Jason Wu. Wu is a recognized CFDA member and is best known for breaking into mainstream householdnamedome thanks to Michelle Obama favoring the designer on the campaign trail (and also symbiotically helping her to break into highfashionyoubettarecognizedome)... As expected, a nice mix of celebs, socials, and fashionistas attended including Minnie Mortimer, Jessica Stroup, Jillian Zinser, and Amber Heard.

Kazu Namise, Antonia Von Salm, Minnie Mortimer, Leah Ornstein

Jillian Zinser, Jason Wu, Jessica Stroup, Max Zinser

Kazu Namise, Jeannie Lee Avi Brosh, Kirsten Leigh Pratt

Paco Raynal, Clementine Tarnaud Amber Heard

Diane Kruger Marcus Shiffman, Jason Wu

Minnie Mortimer Jessica Stroup

Monday, February 13
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.