[Photos by ALBERTO E. RODRIGUEZ for Getty Images]
Last night at the W Hotel and Residences Hollywood, a cocktail reception was held in honor of the 2009 Tribeca Film Festival Program. Directors, producers, and actors all came out to celebrate one of New York's most prominent yearly events in the film and entertainment world, including Mary-Kate Olsen, a fixture on both coasts and in the Independent film industry. More photos below...

actor Aaron Yoo, actor Scott Porter

actor Desmond Harrington

director Gregg Araki, Dawn Hudson

producer Jane Rosenthal, Mary-Kate Olsen

director Kirby Dick, producer Amy Ziering, producer Tanner Barklow

director Kirby Dick, producer Jane Rosenthal

director Ti West
Monday, February 13
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.