Look Book: Vicomte Arthur

by Joseph Russell · July 31, 2008


As mentioned yesterday, the french sportswear line Vicomte Arthur, Lacoste's chicer, more streamlined, and much younger counterpart, is coming to Jobs Lane sometime this August. In 2005, 23 year-old Arthur de Soultrait was asked to design ties for the "Paris 2012 Olympics" delegation, and these ties gave birth to what is now a wildly popular brand with boutiques in Paris, Barcelona, Nantucket, San Tropez, Palm Beach, and now Southampton.

The look is continental preppy -cricket sweaters, striped dress shirts, long and short-sleeved tipped polo shirts and dresses, striped pull-overs, cashmere and wool rugby scarves, slim leather belts, cuff links, and, bien sur, les cravates. I have no idea why VA chose "Bittersweet Symphony" as background music for their commercial, but I think it adds some gravitas, no?