Grand Opening of Hurleys Holiday Pop Up in the Americana

COSTA MESA, CA (November 8, 2010) Hurley is coming to Glendale with the opening of the HURLEY POP-UP SHOP at The Americana at Brand from November 12 - December 31, 2010. The HURLEY POP-UP SHOP will feature the hottest looks from Hurley’s premium holiday men’s and women’s collections as well as looks from Hurley’s Pendleton collaborative collection. Shoppers will enjoy an interactive denim installation as well chat with Hurley style experts and shop for the must-have winter looks and holiday gift-giving ideas. The grand opening of the HURLEY POP-UP SHOP will be marked with an in-store kick-off celebration on Friday, November 12, 2010 from 6-9pm. Shoppers will enjoy a live DJ, beverages, exclusive shopping incentives and special one-time-only offers. The HURLEY POP-UP SHOP will feature continued events and programs throughout its tenure at The Americana at Brand, such as a special offer during Black Friday weekend: shoppers buying any pair of jeans at full price and score a second pair of jeans for only $5! Hurley is also partnering with The Americana at Brand to participate in and create various holiday-timed events and programs, such as the Bella Winter charity runway show and VIP afterparty hosted by Lauren Sanchez of Extra on November 14th as well as a special ’Resident