Special K Resolution: What Will You Gain When You Lose?

Consumers will be invited to step onto a larger-than-life scale to reveal what they will gain when they lose weight in 2011. Rather than a number, the scale will provide an inspirational word or phrase that encompasses the emotional benefit of achieving a goal. Participants also will be invited to write their gain on Special K cereal packaging, take a photo and share it with women just like them on the Special K Facebook page. Those who are able to attend and participate will receive a complimentary sample of Special K cereal and cereal bars, in addition to giveaways including T-shirts, photo frames and coupons while supplies last.