More than a couple of Coachella-ers made it out to the day pre and post parties that the concert series had surrounding it. A large music festival is sure to draw the pr firms out in full flurry. Lacoste's beach party with DJ's like Chris Holmes and Alexa Chung was no exception.

Kristen Stewart and her big brother Cameron Stewart showed up to show their support for the label (both clad in Lacoste gear). The party was within walking distance of the shows and offered VIP cocktails, tanning and gifting on both Saturday and Sunday.

The pool was full of blow up Crocidiles. Other guests included Rachel Bilson, Emile Hirsch, Paul Walker, and Lake Bell.

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[Photos by The Daily Truffle]