Planet Blue Venice Celebrates New Denim

by Zoe Brunn · October 1, 2010

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How does Planet Blue get shoppers to shell out for a new high-end denim line? By seducing them with mood music and cocktails, of course!

The boutique's Venice outpost threw a shindig to usher in their new denim line Pray For Mother Nature in style. Designer Chip Foster (as in Chip & Pepper) was present to act as a personal shopper for guests, making sure they left with the perfect pair of jeans. The new collection is inspired by a trip to Japan and features denim harem pants, a slim cut, and perfect fitting slouchy jeans. A special guest DJ made shopping a little more fun, and swiping that credit card was made easier with the help of AMP Energy drinks and Belvedere Vodka. Be sure to check out the line if you're in need of a denim update or some retail therapy.