Everyone knows that if you go to Los Angeles and didn't snap an #OOTD photo in front of the iconic Paul Smith wall on Melrose, you didn't really go to Los Angeles. As if you needed even more of an incentive to be a shameless West Coast fashion tourist, the pink destination has just gotten a pride month upgrade - and your followers are going to dig it. To celebrate the LGBTQ community, the retailer partnered with Instagram itself to create a rainbow mural, which will be on display through June 15th (coinciding with L.A.'s pride festival).
Can't make it to town by then? Help show support by leaving #KindComments on posts!