Lauren Conrad got a lot of flak for the high prices of her first clothing line. Well, now the former-star of The Hills has swapped Bloomingdales for Kohls, and just launched a newer, more affordable line. The prices range from $20-$60, and the clothes range from definitely fugly to possibly cute. Lo Bosworth was there to support her budding designer friend, as were both Whitney Port and Roxy Olin, who must have flown out from New York for the occasion. Do we sense a crossover episode of The City and The Hills?
[Top photo via Getty].
[All additional photos by MARK WOODWORTH for PMc].
Lauren Conrad Lo Bosworth


Danny Masterson Whitney Port


Roxy Olin Sam Jones


Gregory Michael Christine Lakin


Paris Bennet Chad Rogers
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October 5, 2009 1:35pm
“Someone with a new line has to test the market with pricing. I think Lauren is finding her stride. Good for her for diversifying her career. I thought she looked great at the event. She was taking pictures with a girl with the new Cirque du Soleil show "Kooza" that will be at the the new Cirque show at the Cirque du Soleil show "Kooza" at the Santa Monica Pier in October.
“
I have to agree about that striped shirt/tent whatever that is. So fug.