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Last Friday, over 150 guests flocked to listen to the Cold War Kids at the GQ/Burberry event at the Viper Room in L.A. celebrating the recent launch of Burberry's "the beat" for men.

Guests included Liv Tyler, May Anderson, Ali Larter, Ian Somerhalder and Rufus Sewell all of whom wore Burberry as well as Mischa Barton, Nico Stai, Devon Gummersal, Marley Shelton, Britney Gastano, Luke Grimes, Annabelle Wallis, Alex Kaluzhsly and Tyrese Gibson.

More photos below...