[Lauren Bush converts a toddler to carrying FEED bags. With Elizabeth Berley. Photos by ANDREAS BRANCH for PMc]

Well, by now it's no big news that CEO, Co-Founder of FEED Projects, Lauren Bush loves, loves her FEED bag (we do too!) And, after taking over NYC with her feed bag parties, she's moving west to conquer LA. Yesterday at Fred Segal, the FEED LA launching party took place And there was no shortage of  FEED bags on hand to pose with.

More photos below...

Garrett Awab, Dave Haas, Ele Keats, Lauren Bush

Alicia Arden

Phoebe Price

Ellen Gustafson, Courtney Reum, Lauren Bush, Daniel Lipkin