Are you guys ready for Coachella yet? There are only nine days left until thousands flock to the Indio polo grounds for the famed summer music festival. Everyone goes to see the bands they know and love but also to discover some they may not. Coachella serves as powerful platform from which smaller musical acts can introduce themselves to the world and either gain national recognition, or recede into the hazy background of forgotten bands. The following are some smaller L.A.-area groups who have not yet 'hit it big' but have earned themselves a slot on the Coachella lineup, giving them the opportunity to launch themselves into the music loving world with their performances, and either sink or swim.
The Glitch Mob: Their music is guaranteed to make the crowd dance. With heavy beats, and cut - up vocals, they have turned the techno/dance genre back into performance music. They are performing on Sunday, the 18th.
Edward Sharpe and The Magnetic Zeros: An ensemble folk, hippie band of ten members, led by Alex Ebert. Formed just last year, the band has already toured around the country in a big white school bus. They will be performing on Saturday, April 17th.
Flying Lotus: experimental musician who plays with electronic and hip hop beats. He has already received attention for bumper music on Adult Swim. Catch his performance on Saturday.
She & Him: The band consists of two members, Zooey Deschanel and M. Ward. The twosome create folk - pop music, perfect for relaxing on a summer day. They are performing on Friday, April 16.
Local Natives: formerly known as Cavil at Rest, the band is of the rock- folk type and their music has received a lot of positive attention from critics. Their debut album landed at #3 on Billboard's New Artist Chart. They are performing on Sunday.
Mayer Hawthorne: The artist wheres many hats, including singer, producer, songwriter, arranger, audio engineer, DJ, rapper, and multi-instrumentalist. His music is influenced by Barry White, Smokey Robinson, and Mike Terry, resulting in a modern soul sound. He will perform on Sunday.
Iglu and Hartly: a pop-rock band that was originally formed in Colorado. The band has experience in the music fest world, having played the indie-loving South By Southwest. Catch them on Friday.
The Soft Pack: a rock quartet from San Diego who have recorded under the management of many different labels, but are now signed with Heavenly Recordings/Cooperative Music. Their latest self-titled album features their radio hit, Answer To Yourself. See them perform Sunday.
For the full lineup and ticket information visit the Coachella website.
[Image via PlasticMilk]