Richard Branson, Sam Branson

This year's version of Rock The Kasbah, the 5th annual, was held at swanky gala go-to Boulevard 3 in Hollywood. Though Sir Richard didn't arrive on horseback this year, he still made sure that the event, which benefits both his own Virgin Unite foundation and his mother's Eve Branson Foundation, was memorable across the board. The name "Rock The Kasbah" comes from the work both foundations do building schools and otherwise working to improve the lives of the rural poor in Morocco, though the fundraiser has also gone on to benefit a variety of new causes. Above, Sir Richard poses with his son, Sam.