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Launched just a few weeks ago, dubfrequency, MFG, React and KCRW come together to bring out some of the best artists in the electronic and dance music world with Private Label, the new weekly Friday night dance party at Lure in Hollywood. Held on the nightclub's outdoor patio, revelers are treated to the DJ stylings of top talent for a night of quality tunes from the likes of John Talabot and Jamie XX and other new hand-picked artists each week.
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