Soho House LA Opening Has Us Wondering About Crowd Control

Mar 12, 2010 11:53 AM

@aliwise so much fun at the soho house in LA. the view is #sick
about 5 hours ago via web

So Ali, how's the crowd?

It's openly known that NYC's Soho House has been undergoing a purge of suits and suit-types in favor of an artsy, downtown crowd in order to preserve the original mystique. Given this curating of those coming and going through those Meatpacking doors, we can't help but wonder what the coastal transplant will draw as far as crowd goes.

After much push and pull with regard to an opening date, Soho House West Hollywood finally got its sh-t together in time for Oscar weekend. It's now in full swing: with multiple levels boasting a reading room, smoking deck, pond, bookshelves galore and much more; it's evident that the delayed debut was worth the wait.

Here are some of the first action shots, and we are getting many reports that the right type of peeps are sprawling across the deliciously cushioned seats and bellying up to the 30 foot club bar. Will the LA crowd mean a different scene, providing not so much a reproduction but a left coast interpretation of the Concrete Playground staple? With more moves in the making, we're interested to see whether the preservation of the original je ne sais quoi can survive the franchise thang. We're sending our LA team to scope things out and we'll report back, but let's place bets, now...

[Photos via Soho House]

To contact the author of this post, email guestofaguest@gmail.com

Dr Rand Pink

March 15, 2010

10:11pm

When anyone is visiting me in L.A. nothing compares to the sounds of the ocean or the familiar setting we've known for years at The Beverly Hills but if Ali Wise is at The Soho House then that becomes the pace to be. She makes everything sunny.  

jhj1989

March 22, 2010

6:08am

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