Sam Nazarian's Upcoming Hollywood Hotel Gets A Name

by Emily Green · August 2, 2010

[Photo via Eater] The good folks at Eater have reported that Sam Nazarian's new Hollywood hotel has been dubbed The Redbury.  Signage of the latest endeavor for the hospitality and nightlife impresario has just been revealed on the big, red Vine St. building, giving us a potential taste of the hotel's aesthetic. Based on the name and logo, it looks like SBE might be continuing the move towards its concept of preppy.

The Redbury signage [Photo via]

Straying from their sleek, ultra-modern style (MI-6, Katsuya), the trendy developer has taken a softer, more "classic" approach to projects à la The Colony as it drives its L.A. conquest east.  But, as we learned with the nightclub meant to "embody the essence of the exclusive Hamptons' lifestyle," a new place and new look don't mean much in the way of clientele. We promise The Redbury will be more of the same we have the privilege of on Sundays at XIV, Industry and Hyde on any given night of the week.