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Avicii Collaborates with Ralph Lauren

1. Avicii to collaborate with Ralph Lauren on Denim & Supply Fall 2012 collection. It's the classic old meets new phenomena as this Swedish DJ and producer will be featured in Ralph Lauren's new advertising campaign. The video aspect of the campaign will be featured on Denim & Supply's website later this summer. The video is set to be filmed later this week in New York City, debuting a brand new track from the artist. [RollingStone] [Avicii via]
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