Equinox's Ad Comes At A Most Fitting Time

by guestofaguest · February 7, 2008

equinox ad

[Photo via Racked via Dummy]

Equinox, that little gym that is the Bergdorf's of gyms has unleashed a new ad campaign that has nothing to do with their gym. Titled "happily ever" and then underneath that, "what's your after?" It depicts nuns trying to sketch the image of a naked, and might I add, very FIT, young man. Why they unleashed this in conservative Boston first over New York, I haven't the slightest clue...but I think it's funny, and also fitting...it comes up yesterday on Ash Wednesday, the start of Lent, which is the most grueling time of the year for nuns across the world. Not only do I think that this encourages physical fitness but, if I was a nun, I would think that this was pretty funny...just saying.

Risqué Business: Equinox Captures Full Moon in Ad Campaign [Racked]