Rihanna Surprises Fans At The Midnight Launch Of Fenty Beauty & Breaks The Internet

by Stephanie Maida · September 8, 2017

Move over Kylie Jenner, there's a new beauty queen in town. Today's the day that Rihanna's much-hyped, but rather mysterious, new makeup line is officially available for purchase. Well, if there's any of it left, that is.

After an industry bash at the Duggal Greenhouse in Brooklyn, the bad gal herself headed to the Times Square Sephora store to surprise the massive crowd of fans waiting until midnight for the launch of Fenty Beauty. Judging from the batch of breathless Instagrams that followed, Riri's cameo did not go unappreciated. She really is the people's princess.

The new cosmetics line features brushes, highlighters, lip gloss, and a whopping 40 shades of foundation. That's more diversity than every beauty brand boardroom combined. So it's no wonder the stuff is in high-demand. In fact, at the time of writing, FentyBeauty.com has a 9-minute wait time...just to log on. Sure there are almost 10,000 people ahead of me right now, but I'll wait it out.

[Photo via @fentybeauty]

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