Move over Emily Weiss, the supermodel version of Into The Gloss has arrived.
Rosie Huntington-Whiteley, the model, actress, designer, and former Victoria's Secret Angel, has just added "editor" to her ever-growing list of career titles, with today's launch of Rose Inc., a beauty site which aims to share the behind-the-scenes tips and tricks she's learned after years of sitting in the makeup chair.
"This outlet is my way of sharing everything that I’ve gleaned over the years. Timeless makeup tricks that instantly make you feel like your best self," Huntington-Whiteley writes in her introductory post on the site. "Products and regimens that can get you glowing, and stat. Ways to turn a bad hair day into a great ponytail day, or what to do when dinner with friends calls for the perfect glam look. And, of course, a glimpse into some of my friends’ makeup bags. Babes, it’s all here."
The pink-tinted venture already features guides to facial oils, highlighters, and an inside look into Poppy Delevingne's morning routine. Could this turn into the development of the model's very own beauty line, à la Glossier? We'll just have to wait and see...
[Photo via @rosiehw]