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Here your chance to meet New Yorks football greats Kevin Boss, Shaun O’Hara, Matt Dodge, Osi Umenyiora, Corey Webster, Terrell Thomas, Bear Paskoe and Dean Grant. Just in time for the holidays, dynamic partners JOE Joseph Abboud®, JCPenney and IAVA (Iraq Afghanistan Veterans of America) will salute the newest generation of veterans as they host an in-store appearance with local New York pro athletes in the ’Combat to Career’ event. An extension of the ’Welcome Home Joe’ campaign, this exciting event provides a vehicle for JCPenney customers, vets and New York pro football players to come together for a truly worthy cause.Athletes, vets and customers will together assemble care packages on-site, which will contain fashionable must-haves that help male and female vets transition into the workforce in style. Encased within IAVA messenger bags, men will receive a tie, wallet, sunglasses, shoe-shine kit, umbrella and men’s grooming products, while women will enjoy a jewelry set, a scarf and leather makeup kit featuring makeup and skincare products provided by Sephora inside JCPenney. Throughout the day, customers will have the opportunity to interact with the players and vets, enjoy a uniquely branded photo booth and enter to win special raffle prizes from JOE Joseph Abboud® and JCPenney. This fall 2010, JOE Joseph Abboud®, JCPenney and IAVA celebrated veterans with the national campaign ’Welcome Home Joe,’ which provided Iraq and Afghanistan veterans with $1 million in certificates to purchase professional attires as they transitioned to the civilian workforce.
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