NY Fashion Week JOQ Gear S/S 2011 Presentation hosted by Pop Artist ODAIN

New York Fashion Week closes on a high note with the active wear brand JOQ Gear®, Spring/Summer 2011 presentation being held Friday, September 17th 2010 hosted by Pop Artist Odain. JOQ Gear®, founded by fitness model Jacques Laventure combines fashion with promoting a healthy lifestyle. The apparel enhances ones”š physique and appearance through unique designs and quality fabrics; and hence, promotes self-confidence and enhances self-esteem. Odain was a featured performer at the Billboard Dance Music Summit and was also selected for the series Billboard Underground, which showcases the next breaking artist and aired on Billboard.com. These accomplishments have allowed him to team up with Cash Money Records/Universal Multi Platinum Grammy Award winning Hip-Hop artist Lil Wayne for the single, How Far Will You Go from Odain's forth coming album The Niado Hotel. How Far Will You Go feat. Lil Wayne, currently digitally released was featured on Rollingstone.com and is slated for a worldwide promotional campaign and tour in the coming weeks. The song brings you on a sensual psychedelic journey through the world of NIADO and presents the question of How Far Will You Go. Odain states "the song is about choices and letting your inhibitions go and finding your truth" a platform that set well with JOQ gear's branding initiatives promoting a healthy lifestyle of both mind and body. Several key promotional activities surrounding the active wear brand will feature Odain and his "Niado Hotel Dancers" in various media campaigns a marketing vehicle reminiscent of the Madonna H&M collaboration incorporating a musical artist and active wear, case in point The New York Fashion Week JOQ Gear® Spring/Summer 2011 Presentation which will be held at 7p.m. Friday September 17th, 2010 at The Volstead (www.thevolstead.com) on 125 E 54th Street New York, New York with Odain hosting the event which will also support The New York Sports Club and Midtown Organization. This will mark the first of JOQ Gear®'s key strategic marketing iInitiatives between the brand and recording artist.