77kids by American Eagle Opening New York City Flagship Store in Times Square

77kids by american eagle is opening its first flagship store in New York City, aptly named the 77kids NYC Style Lab on the lower level of American Eagle Outfitters at 1551 Broadway. Come tour the store's infinite features and kid-cool clothing and accessory collections for boys and girls! The multi-level flagship store also houses American Eagle and aerie. ABOUT 77kids NYC STYLE LAB: · Enjoy 15-Seconds of Fame by taking photos in the store to appear on the 25-story exterior LED screen. Photos are free with any purchase. · Shoot a music video in the 77kids Become a Rock Star photo booth. Footage will be projected on multiple in-store screens and on the exterior LED screens. Share the video with friends and family with an email-able link. · Interact with animated characters and select 77kids outfits to virtually ’try on’ using state-of-the-art touch screens. · Get free goodies like candy, stickers and tattoos with the Pick Yer Prize ’vintage’ token-activated vending machine. · Watch jeans and tees being made in an interactive, automated production display. · Shop New York City-exclusive product amid subway relics, a ’newspaper stand,’ and nods to Coney Island’s famous theme park. · Cruise the motion-activated staircase that lights up as shoppers enter store. · Meet Scratchy, the 77kids mascot, and get special offers, tokens and treats from the 77kids Yummobile cart on streets of Times Square.