Persol Magnificent Obsessions: 30 Stories of Craftsmanship in Film

Luxottica is proud to present the opening night of a truly unique exhibition celebrating the obsessive craft, passion and dedication that go into making great films - from an actor’s immersion in character research to the precise detailing of a costume designer - to create a memorable, cinematic icon. It is an obsessive dedication that is parallel to the meticulous 30 manual steps that create the perfect Persol frame. Persol will launch this international exhibition during a private, invite only event in New York on Thursday, June 16th. Following the New York premiere, the exhibition will open to the public (June 17th-19th) and then travel to Paris (June) and Milan (September). Persol has a longstanding connection with cinema since the brand first appeared on screens in Federico Fellini’s film La Dolce Vita in 1960. Since then the Italian luxury eyewear brand has been seen in countless movies including The Thomas Crown Affair, The Getaway, Casino Royale, Lost in Translation, Eat Pray Love, and more.