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Global Clothing Brand Bench is hosting an exclusive beach party at the Gansevoort with MixMag to kick off the Ultra Music Festival. To celebrate the launch of Bench’s first collection in the United States, they will host the VIP Lounge for musicians and DJ’s attending the event. Bench will showcase top styles from their SS11 collection, and offer guests an exclusive look into the brand’s history, which has been greatly influenced by the underground music scene.
VIP attendees include GRAMMY® Winners David Guetta and will.i.am, 50 Cent’s new artist Hot Rod, DJ Brodinski, DJ LA Riots, official celebrity DJ of the Miami Heat DJ Irie, DJ Berrie, DJ Ruckus, DJ Troy Kurtz, DJ Jesse Marco, and Orfeh.
Performers at the event include Danny Tenaglia, Marco Carola, Riva Starr, Felix Da Housecat, Wolf and Lamb, Soul Clap, Busy P, DJ Mehdi, Oscar G, Umek, Sunnery James and Ryan Marciano, Chus + Ceballos, Boris, and a special secret guest.
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