| Description |
Today’s world is being rapidly re-shaped by the prevalence of mobile technology, connected TVs, viral videos and social media. Information posted on Twitter, Facebook or Foursquare by someone in Palo Alto can immediately influence business in São Paulo or Singapore. This is what we know about the world as it is today. But what will the landscape be like tomorrow? New trends are always emerging, but often without the understanding of how to fully capitalize on them. A delayed response has been the norm in maximizing the benefits of new tech platforms. While Youtube became an essential medium for raising brand awareness, it was just as advantageous several years ago, before it became industry standard. By the time there is a consensus on the “conventional wisdom” toward marketing and technology, it usually needs to be adapted to fully reflect what is happening now.
Featured Speakers:
David Shulman, President New York Wunderman
Mike Wehrs, CEO of Scanbuy
Bonin Bough, Global Head of Digital at Pepsico
Marc DeBevoise, General Manager at CBS Interactive
Andrew Olson, COO Comcast Convergent Products
Jeff Ratner, EVP Digital Director at ZenithOptimedia
Stephanie Bauer, Director at Verizon Mobile Advertising
Sonpreet Bhatia, Co-Founder at MyCityWay
Paul Gelb, VP of Mobile at Razorfish
Dan McCarthy, Partner at DeSilva + Phillips
David Tisch, Managing Director at TechStars
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