The A|X Music Soho Series: La Riots

Armani Exchange, one of the world’s top fashion brands, has announced The A|X Music Soho Series, a monthly in-store event program that showcases cutting edge electronic music talent at the brand’s flagship New York City location. Beginning Saturday October 22nd, some of the world’s most buzzed-about names in dance music will perform intimate DJ sets at the Armani Exchange Soho store, during daytime media events free to the public. Each event will be complemented with custom promotions allowing customers exclusive artist content as well as retail incentives from Armani Exchange. Red Bull also supports this event series. The A|X Music Soho Series launches with Fool’s Gold artist LA RIOTS on October 22, closing CMJ 2011, from 5pm-9pm, with support from Dim Mak artist THEM JEANS. To RSVP for this FREE event please visit: http://www.ugpresents.com/axmusicsoho.