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New York, New York - Loehmann’s, the biggest deal in designer fashions, is preparing to celebrate the holidays a little early with a fun, in-store makeover contest that will award three lucky shoppers with a new head-to-toe holiday outfit plus hair and makeup styling.
On Thursday, October 20th, from 3:00 pm to 7:00 pm, the Chelsea Loehmann’s store (101 Seventh Street between 16th and 17th Streets) will host open interviews for the first 200 contestants hoping to receive a makeover valued at up to $6,000. Each contestant will have one-minute to share with a panel of four judges why he or she deserves a new holiday ’look’. Contestants are encouraged to bring enthusiasm, originality and personality to the competition (no purchase is necessary to enter). Judges will select three winners the following day and alert each winner by phone soon after.
Celebrity Stylist, Felix Mercado, who will serve as one of the judges, will fully-stylize the three winners during individual, in-store consultations at Loehmann’s. A final reveal, showcasing each winner’s ’after’ look, will be featured at a festive holiday makeover event in the store on Thursday, November 3rd. Mercado is noted for his inspiring work, styling and tell-it-like-it-is life and style blog, www.ShutUpandWearit.com.
About Loehmann’s
Founded in 1921 as ’the original designer outlet,’ Loehmann’s is a leading national specialty retailer for designer and brand name women’s apparel, accessories and shoes as well as men’s
sportswear and furnishings and children’s apparel, all at 30% to 65% below department store prices. Loehmann’s operates 40 stores with locations in 11 states and the District of Columbia.
For more information, please visit www.loehmanns.com.
MEDIA CONTACT:
Anne Evans
AnneEvansPR@gmail.com
(617) 699-6179
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