[All photos by Jonathon Ziegler for PMc] In April of 2008, MoMA set up an exhibit that commemorated the legendary covers George Lois shot for Esquire from 1962 to 1972. His style was focusing solely on the subject - no background, no landscape...yet sending a strong message.
His goal was to send the American public into debate. He sought creating controversy before it was the cool thing to do. He tackled everything from racism to feminism to the war in Vietnam when they were all taboo subjects.
Viewed as a collection on the walls of the MoMA, the covers created a visual timeline and gave a sense of life in the 1960s. Since the iconic photos are no longer on display at the museum, the collection has been bound into a book, George Lois: The Esquire Covers @ MoMA.
Deirdre Foley-Mendelssohn, Francesca Mari, Justin Solitrin, Sarah Waiser
Debora Bandura, Daniel Lombardi, Horacio Fabiano
Kim Brown, April Clark, Milos Alcalay, Mark Tabiszewski
Jean Nihoul, Mimi Crume, Mark Childs
Catalina Penna, Patrick Morell, Tia Walker, Darryl Wise