[All photos by Billy Farrell for PMc] Last night, Jenny Lyons and Sally Singer hosted the launch of Fenton/Fallon for J.Crew, a jewelry collection by Dana Lorenz, whom we profiled yesterday. Harley Viera-Newton DJ'd the event, while guests such as Kelly Killoren Bensimon, Cory Kennedy, Mark The Cobra Snake, Bonnie Morrison, Mickey Boardman, Nina Freudenberger and Meredith Melling-Burke shopped the collection while sipping on pink lemonade and vodka cocktails.
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Mickey Drexler, Jenna Lyons, Dana Lorenz, Sally Singer


Annabel Vartanian Emily Gyben, Faran Krentcil

Bonnie Morrison, Sarah Cristobal, Taylor Tomasi Hill


Meaghan Curcio, Megan Hayes Nina Freudenberger, Serena Merriman
Thursday, February 16
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.

