Ford And With Adrian Grenier

by Alexi Yeldezian · November 18, 2011

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Last night, at ROOT Drive-In Studios, Ford executives joined actor Adrian Grenier and Peter Glatzer, co-founders of, as they unveiled the first preview of Ford's updated lineup of electrified and fuel efficient vehicles.

The Ford partnership with, revealed by Sherif Marakby, Ford's Director of Electrification and SHFT co-founders, Adrian Grenier and Peter Glatzer, will invite and encourage consumers to live a more sustainable life. Together, Ford and SHFT are developing a short documentary series profiling leaders in innovation who are shaping new sustainable businesses that are influencing positive change around the world. Ford and SHFT also are looking at live-event programs and film festivals to further spread their shared mission.

[Peter Glatzer, Adrian Grenier, Sherif Marakby]

[Peter Glatzer, Adrian Grenier] [Sherif Marakby]

[Peter Glatzer, Adrian Grenier]

[Peter Glatzer, Adrian Grenier, Sherif Marakby]

[Sherif Marakby, Peter Glatzer, Adrian Grenier]