Last night, Lacoste celebrated the grand opening of their newest boutique in Soho, located at 541 Broadway. Lacoste and GQ magazine with guest host, former New York Jet-turned-Arizona Cardinal, Kerry Rhodes debuted the new 5,000 square-foot place formerly occupied by Footlocker.
The new store features the nation's largest in-store shoe assortment and a "heritage wall" displaying words and images dedicated to the brand's history. CEO of Lacoste Steve Birkhold, publisher of GQ Chris Mitchell, and the duo that make up AndrewAndrew attended. Guests enjoyed cocktails, beer, wine, and entertainment by DJ Jesse Fellus.