Max Mara Launches The New Whitney Bag, Fabulous Fashion People Celebrate

by Stephanie Maida · April 23, 2015

Max Mara Launches The New Whitney Bag, Fabulous Fashion People Celebrate

We can think of no better reason to celebrate than the launch of a fabulous new bag, inspired by a fabulous new art museum. Most of our fellow well-heeled New Yorkers apparently feel the same way, as everyone from Stefano Tonchi to Natalie Joos came out last night to toast Max Mara's new Whitney bag, created in collaboration with Whitney Museum architect, Renzo Piano. Harley Viera-Newton DJ'd the early evening soirée at the Top of the Standard while guests sipped champagne and admired the limited edition purse. So, whose name do YOU think is first on the waiting list?

Who was there: Guests included Alisa Roever, Joanne Leonhardt Cassullo, Anastasia Rogers, Dionisio Fontana, Genevieve Jones, June Schorr, Lana Smith, Melanie Berliet, Natalie Joos, Paul Schorr, Beth Rudin DeWoody, Brooke Neidich, Casey Fremont Crowe, Claire Distenfeld, Danielle Bernstein, Elisabetta Trezzani, Francesca DiMattio, Giorgio Guidotti, Harley Viera-Newton, Ian Griffiths, Lauren Remington Platt, Maria Giulia Prezioso Maramotti, Nausheen Shah, Nora Chou, Peter Davis, Polina Proshkina, Prisca Franchetti, Rickie De Sole Webster, Stefano Tonchi, Thomas Pierce, Alex John Beck, Bronson Van Wyck, Catherine Guadagnuolo, Christine Case, Dalad K, Di Mondo, Donna D'Cruz, Edward Barsamian, Pari Ehsan, Paul Raymond, Priscilla Rattazzi, and Rachelle Hruska MacPherson.

Go HERE for more photos by Travis W Keyes and tag yourself and your friends!