[All photos by Will Ragozzino for PMc] Celebrities enjoyed an evening of entertainment and style last night at The Bowery Hotel for LOFT's launch of "Style Studio."
Ann Taylor has re-named her brand. Now titled, "LOFT," Ann hopes to alter the brand's persona (think suit-attire goes edgy-simple). With the help of stylists Tina Chai, Kate Young, Joanne Blades and Alia Ahmend-Yahia, the brand has launched "Style Studio."
As guests made their way towards the stage, they meandered through LOFT's "Style Studio"--an insight into the brand's new look.
Fashion director of LOFT, Alia Ahmed-Yahia, expressed the stylists' inspirations:
"We're like the younger sister who's off doing her own things now...And we didn't want it to look like the clothes were trying too hard. It's not over-layered or over-stylized. We wanted it to be relatable."
Alexa Chung DJ'd the event, while indie band Ra Ra Riot set guests into a dancing frenzy.