Mercedes Benz Launches Manhattan Flagship With Star-Studded Opening

by Kirby Allison · June 22, 2011

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Nick Cannon and Alexa Ray Joel celebrated the opening of Mercedes Benz new 330,000 square foot flagship  opening. Guests enjoyed a VIP dinner inspired by The Modern's Gabriel Kreuther followed by a surprise performance by Matchbox 20.

The new five story flagship dealership boasts state of the art facilities and, of course, some beautiful cars. Located on the West Side in the Enrique Norten building, the new dealership features LEED Gold designs and a helix vehicle ramp that connects all five stories. Other guests that celebrated the newest Mercedes landmark include Molly Sims, Beth Stern, Reverend Run, Al Roker and Scott Conant.

[Image via Getty]

Alexa Ray Joel

Nick Cannon

Beth Stern

Christine Quinn, Dr. Dieter Zetsche

Scott Conant, Alison Brod